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Writing Your Own Business Plan

Only one reason an entrepreneur writes a business plan?

What A Business Plan Does:

A business plan precisely defines your business, identifies your goals, and serves as your firm's resume. The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications, and make good business decisions. Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application. Additionally, it informs sales personnel, suppliers, and others about your operations and goals.

Before You Begin

Before you begin writing your business plan, consider four core questions.

* What service or product does your business provide and what needs does it fill?
* Who are the potential customers for your product or service and why will they purchase it from you?
* How will you reach your potential customers?
* Where will you get the financial resources to start your business?

Writing The Plan

What goes in a business plan? The body can be divided into four distinct sections:

1) Description of the business
2) Marketing
3) Finances
4) Management

Addenda should include an executive summary, supporting documents, and financial projections. Although there is no single formula for developing a business plan, some elements are common to all business plans. They are summarized in the following outline:

Elements of a Business Plan

1. Cover sheet
2. Statement of purpose
3. Table of contents

I. The Business
A. Description of business
B. Marketing
C. Competition
D. Operating procedures
E. Personnel
F. Business insurance

II. Financial Data
A. Loan applications
B. Capital equipment and supply list
C. Balance sheet
D. Breakeven analysis
E. Pro-forma income projections (profit & loss statements)
      Three-year summary
      Detail by month, first year
      Detail by quarters, second and third years
     Assumptions upon which projections were based
F. Pro-forma cash flow

III. Supporting Documents
   Tax returns of principals for last three years Personal financial
   statement (all banks have these forms)
   For franchise businesses, a copy of franchise contract and all
   supporting documents provided by the franchisor
   Copy of proposed lease or purchase agreement for building space
   Copy of licenses and other legal documents
   Copy of resumes of all principals
   Copies of letters of intent from suppliers, etc.

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